Questions?

What is ESG Marketing?

ESG marketing is the process of promoting a company's environmental, social, and governance (ESG) initiatives to its customers, investors, and other stakeholders.

ESG marketing can be used to attract new customers, build loyalty with existing customers, and attract investors. It can also be used to improve a company's reputation and brand image.

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There are a number of ways to do ESG marketing. One way is to create content that highlights the company's ESG initiatives. This content can be in the form of blog posts, articles, videos, or social media posts.

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I leverage all digital marketing channels at your disposal, create content for your audience, promote all activities through social media and PR and work with your stakeholders for full alignment on your objectives.

I work with any business that wants to become a B Corp and develop their ESG initiatives no matter what stage of the journey your business is at, we can work together to reach your targets.

What are the common challenges if I don't work with an expert on my ESG initiatives?

• Greenwashing: Greenwashing is the practice of making false or misleading claims about your company's environmental performance. This can damage your company's reputation and make it difficult to attract customers and investors. This is not always done on purpose but having an expert support with communicating effectively can save you money, increase your brand value and customer loyalty. 

• Lack of transparency: Some companies are reluctant to disclose information about their ESG initiatives. This can make it difficult for customers and investors to assess a company's ESG performance. Ultimately impacting your potential for growth.

• Labour Intensive: ESG marketing can be labour intensive. Companies need to invest in full time resources to develop and implement ESG marketing campaigns which is not always feasible. Working with Rodica at ESG Marketing can save you money by only paying for the project duration of getting your B Corp Certification and have the flexibility to extend the contract to continue the marketing activities as needed.